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In my previous posts about how scholarly communications must transform, I've focused on ideas such as openness and standards compliance. This post focuses how and why scholarship of the digital age must be syndicated to be significant.
Syndication is associated with mass media like television or print journalism. But a revolutionary web standard has made it possible for almost any kind of content to be broadly distributed across diverse outlets. That standard is RSS (Really Simple Syndication), and it offers a superior method for disseminating scholarship than traditional publication.
Academic publishing is about more than dissemination, to be sure, but scholars would do well to understand this more flexible communications medium whose reach goes further than any top-tier academic or scientific journal.