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Peter Suber

There's a much simpler answer: Publish in the best journal that will accept your work; if that journal is not OA, then deposit a copy of your peer-reviewed manuscript in an OA repository. More than 60% of surveyed non-OA journals already give blanket permission for their authors to do this, and many others will permit it on request. Bottom line: there's rarely a trade-off between OA and conventional non-OA publication.

To see whether a given journal already gives this kind of permission, see the SHERPA database (or your own copyright transfer agreement).

To find an OA repository where you could deposit your work, first see whether your university has an institutional repository. If it doesn't, then use a disciplinary repository.

For more detail, see my article, Six things that researchers need to know about open access.

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